Description
IATA-Social Media Strategy for the Travel Industry
Course code: TTTG-69
2.5-hour e-learning course
Whether you are a home-based travel agent or working at a large travel agency, social media as a marketing tool can help you attract and retain a large customer pool in their niche or market. In this course, you will learn how to define your marketing goals and target audience, create engaging content, determine your social media marketing budget and promote your travel business. These informed decisions allow you to focus your efforts on the right social media platforms and convert leads into sales. You will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.
